Tesla is in deep trouble in Europe. The electric vehicle maker, which once dominated EV sales in the region, is facing sales declines of more than 50 percent in France, the Netherlands, Sweden, Denmark, and the UK. Sales in Germany weren’t quite as bad—they fell by 46 percent in April, with slightly smaller decreases in Portugal and Spain. Only Italy and Norway saw any kind of sales growth.
The headwinds were already looking unfavorable for Tesla even before CEO Elon Musk threw his lot in with Donald Trump and his authoritarian makeover of the US government. A small and outdated product portfolio was already looking stale compared to the influx of EVs from Chinese brands and European automakers, but Musk’s hard-right turn and the US government’s ongoing antagonism toward the rest of the world has soured the brand entirely. And a recent styling refresh for the Model Y has failed to arrest the slide.
The UK has been one of Tesla’s biggest markets in Europe, and it’s seeing something of an EV boom, with 8.1 percent more BEVs registered in April 2025 than the year before, even as overall car sales have dropped by 10.4 percent year on year. But Tesla’s sales fell by 62 percent—the automaker registered just 512 cars all month. For context, 120,331 new cars were registered in the UK last month, of which 24,558 were BEVs.
